TIC 2026 Exhibitor Guide

Before TIC: 4 weeks out

• Update your digital storefront. Every buyer you meet will Google you. Make sure your website, LinkedIn, and Press Markit profile are current — products, prices in USD, minimum order quantities, certifications.
• Publish a short exhibitor announcement across your channels: "Meet us at Booth X, TIC 2026."
• Prepare a QR code that points to your Press Markit profile or a dedicated landing page. Print it on signage, business cards, and one-pagers so buyers can save you in one scan.
• Segment your target buyer list. Which of the 35+ countries actually matter to you? Prioritize 3–5.

Booth-day playbook

• Qualify fast. Three questions in 60 seconds: What are you sourcing? What volumes? Which market?
• Capture every lead digitally. A shoebox of business cards is a shoebox of lost revenue. Scan directly into your CRM or a shared Google Sheet with columns for country, sector, volume, and follow-up date.
• Show, don't tell. Samples, spec sheets, one video loop. Buyers are walking dozens of booths.
• Never end a conversation without a next step. "I'll send our catalog Thursday" beats "Nice to meet you."

The 72 hours after TIC

This is where 80% of exhibitors lose the deal. Buyers land back home with a stack of cards and a full inbox. Beat that inbox:

• Send personalized follow-ups within 72 hours. Reference the conversation. Attach exactly what they asked for.
• Add every qualified lead to a nurture sequence — even if they're not ready to buy today.
• Publish a "we met at TIC" post tagging the show and buyers you're allowed to mention.

The other 362 days: staying discoverable

TIC delivers three days of concentrated exposure. The rest of the year, buyers Google. They search phrases like "packaging suppliers Trinidad","agri-processor Jamaica", or "ICT services Caribbean".

A live Press Markit listing puts your business in front of those searches — with AI-powered discovery, verified badges, multi-currency pricing, and in-platform messaging. It's free forever, and takes under 3 minutes with AI auto-complete.